Multi-lingual services for employers and insurers
Everyone has a culture, although many people and communities suffer from cultural blindness. Ask them about the culture of their town or city and they are likely to respond, “What culture? We don’t have a culture.” If everyone around you shares a similar culture, it may be less obvious just what culture is.
Many factors determine specific values or behaviours of a person’s family or social group, and contribute to the development of their culture.
Therefore, culturally aware and sensitive communications are achieved by asking the right questions to better understand the cultural background and preferences of the individual, rather than relying on knowledge gained from interactions with others of that background.